Hey, I'm Alex Carter, the creative force behind SmartWebCraft — a freelance studio where mobile design, code, and visuals come together.
I listen, ask a bunch of questions, and try to turn your idea into something people actually want to use.
I like mixing colors and logic. My designs aren’t just pretty — they actually help users do stuff.
I’ll ask you why we’re doing things until we’re both sure it makes sense.
You’ll always know where things stand. No ghosting. No surprises.
I’ve helped build mobile apps, landing pages, dashboards — even the odd animated logo. I don’t overcomplicate things. If it works well and feels good to use, I’m happy.
Freelancer for over a decade now. I’m not just here to push pixels — I care about what you’re building and why.
Whether it's a fresh mobile app or a simple site with some personality, I’ve probably done something similar. Or I’ll figure it out.
“Super smooth process. Super clean result.”
“Awesome App! Easy to use, it has a lot of options to design whatever you need, it is professional and fun. I was very successful creating my profile using designer which gave me unbelievable reach & appreciation.”
“Professional, but relaxed. Asked the right questions from day one.”
“The documentation is great and the support via live chat was perfect. They helped me out super quick. When I had a minor code customization to make but didn't know where to make the change in their code. Customer Support perfect!”
“Helped us untangle a messy UI. Now the app feels 10x better.”
“Minimal design, incredibly well documented, and an absolute pleasure to use! The customer support is one of the absolute best I've ever had the pleasure of interacting with. Quick, courteous, and extremely helpful!”
I built a mobile app for local freelancers to manage their daily workflow — from task tracking to invoicing. The goal was to create a simple, intuitive interface that works well even on older phones and keeps distractions to a minimum.
The app included real-time syncing, offline support, and dark mode. I designed the UI from scratch and handled front-end development using Flutter. The project helped my client streamline communication with their users and boosted engagement within the first month.
What's your rate?
Depends. Small job? I might quote a flat price. Bigger gig? Hourly might make more sense. Let's chat.
What kind of work do you take on?
Mostly UI for mobile and web. Also some front-end and light backend. I’m open though — just ask.
How do payments work?
We agree before we start. I send an invoice. Simple.
Where are you based?
I’m based in Jacksonville, Florida, but I offer my freelance services to clients all over the United States.
Will we talk often?
If you want to! I keep things async-friendly but respond fast when needed.
Got something cool in mind?
Clean code isn’t just about looking neat — it’s about clarity. When your code is readable, others can understand it quickly, and you yourself can return months later without getting lost. It prevents bugs, reduces friction in teams, and makes onboarding new developers far smoother. Clean code is silent documentation.
Think of clean code like a map. You don’t want to second guess where you're going — you want things labeled clearly, flows predictable, and no surprises around the corner. When your code is structured and named well, it tells a story. That’s a skill that sets great developers apart.
Writing clean code saves time in the long run. You’ll spend less effort fixing, explaining, or rewriting it. Clients and teammates will thank you — even if they don’t realize it at first. The real superpower is not just making things work, but making them work beautifully and sustainably.
When I first opened the app, my first thought was: “Oh no.” It looked like it hadn’t been updated since 2013 — and honestly, it probably hadn’t. The client said they just wanted a light redesign, but even touching the UI broke stuff. It was... delicate. Very delicate.
So I started slow. Talked to users. Clicked through every corner. Most people were just confused — things weren’t where they expected, flows didn’t make sense, and colors... let’s not even talk about the colors. I kept what worked, tossed what didn’t, and gradually reshaped it without scaring the dev team.
In the end, it wasn’t just a redesign. We cleaned up the experience. The client stopped apologizing for the app, users stopped emailing support about basic stuff, and honestly — I was proud of how it turned out. Sometimes the trick isn’t to rewrite everything. It’s to listen, then tweak.
Icons are fine. Useful. Quick. But… sometimes they feel a bit cold, I guess? You see a lightning bolt or a dollar sign and — sure, you get the idea, but there’s no feeling there. With illustrations, even small ones, there’s more room for emotion. They can actually say something.
I remember replacing a generic finance icon with this odd little drawing — a slightly lopsided piggy bank with a band-aid on it. Not super polished. But it made people react. Clients said it felt “real” or “weirdly relatable.” Which is wild, considering it was just a doodle.
I’m not saying ditch all icons. But if you want personality — or to show that real humans made your product — illustrations can go further. They’re imperfect, and that’s kind of the point. Sometimes the charm is in the wobble, not the precision.
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